E-Commerce Solutions
What's your number?
Years ago we got into this business as a matter of necessity. We had in-house marketing specialists who made us think that online marketing was this mystical universe with algorithms and logarithms, with mad geniuses behind magical curtains. These madmen were cloaked in secrecy and worked constantly on changing the magic formula of "search."
We tried outsourcing to third parties who cost less but were still disciples of the school of smoke and mirrors.
We eventually went back to square one and asked ourselves "what do we want from our online marketing?" The answer was simple: ROI. We soon realized that none of the data, nor the results, were related to our company. They were related to sales in relation to spend. Important? Yes. But nothing took into consideration our cost structure: design costs, production costs, purchasing costs, warehouse and distribution costs, overhead...none of it. It was all based on how much we spent with Google, Yahoo!, AOL or some other vendor.
We needed to know one thing...what ROI do we need to achieve based on our costs! We quickly determined that we were the only ones who were able to determine that number. So, we ask again...what's your number?
Stop Guessing - Start Managing!
We take the guesswork out of online marketing with our unique benchmarking, analytic and strategy tools.
Take a measured and balanced approach to your online marketing. We offer comprehensive solutions and hands-on management of all your e-commerce needs, including:
» Search Engine Optimization - Organic / Non-Paid Search
» Search Engine Marketing - Paid Search
» Affiliate Program Management
» E-mail Campaigns
» Social Media
» Financial Analysis
» Analytics and Custom Reporting
» Cash Parking Management
We simplify the e-commerce marketing process by designing marketing strategies based on our client's financial and operations history and future goals. Based on your number!
We don't use industry standards or generic analytic packages. We custom build strategies that are based on client-specific costs and profit center capabilities. We take data from your analytics package and compare it to your specific needs (benchmarks).
Our focus is on you and the results you require, not making the search engines more money! Our clients find a dramatic increase in ROI, profitability and lower costs.
